B2B CX vs. Product and Service Design

Hello Reader, Welcome to our 1st newsletter, and the perfect topic to kickstart: What is the relationship between B2B CX, Product Design, Service Design, UI, and UX? Let’s get into it. Business-to-Business Customer Experience (CX) With B2B, no single person is responsible for everything in the customer experience. CX encompasses all interactions a customer has with a business, from initial awareness to post-purchase support. It’s the entirety of a customer’s perceptions and feelings resulting...