the Do it Fox digest
Grounded insights and trends for small B2B product and services teams to deliver better CX. Atomic essay brevity to focus on the message and not the fluff.
B2B CX vs. Product and Service Design
Hello Reader, Welcome to our 1st newsletter, and the perfect topic to kickstart: What is the relationship between B2B CX, Product Design, Service Design, UI, and UX? Let’s get into it. Business-to-Business Customer Experience (CX) With B2B, no single person is responsible for everything in the customer experience. CX encompasses all interactions a customer has with a business, from initial awareness to post-purchase support. It’s the entirety of a customer’s perceptions and feelings resulting...